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NuBra is a totally NU way to enjoy fashion freedom. Unlike regular bras, it doesn't have back or shoulder straps -- so there's no more pinching, digging in, or weird back bulges. What makes NuBra totally different is that it still provides all-day comfort and freedom, but with the flexibility to wear any outfit. 

PLEASE NOTE: NuBra cups are designed to be a little smaller than standard bras, and won't cover your entire breast. When choosing a NuBra, simply select your regular cup size. 

NuBra comes in a wide variety of shapes, styles and patterns, whatever your need or mood. Millions of women worldwide have chosen NuBra as the NU way to go backless and strapless every day. Still have questions? Check out the guide below or visit our FAQ section.

 

NU BASICS -- FOR LIFT, SUPPORT, AND ALL-DAY COMFORT

Want Altitude? These Nu Basics provide the support and coverage that lets you bare your body with great confidence -- and control the level of cleavage. Within each category of NuBra you'll find various styles that help define your look. 

SEAMLESS

Our most popular style for smooth coverage, extra support, and comfort with any outfit -- all day long.

FEATHER-LITE

The barely-there bra that provides just the right support for total freedom -- plus the ability to control the perfect amount of cleavage. 

FASHION

For times when you want support -- in a full range of styles, prints and patterns.

 

Home / How to NuBra
WEAR / ADJUST / CARE

How to NuBra.

Prepare, apply and adjust. Then clean and store for your next wear.

Watch on YouTube ↗
HOW TO WEAR

Three steps. Your pace.

STEP 1

Clean

Gently wash your skin with mild soap and water to remove body oils and residue, then dry it completely. Do not apply moisturizers, perfumes, powders or other skincare products before wearing NuBra.

STEP 2

Press on

In front of a mirror, hold one cup by its edges and place it on the side of your breast, with the clasp pointing toward your belly button. Smooth the edges onto your skin, then repeat with the other cup.

STEP 3

Connect

Slide the right-side clasp into the left-side clasp until it locks. Press both cups firmly with your hands for a few seconds. If the placement is not right, gently remove the cups and try again.

Cup placement varies by style. Follow the instructions included with your NuBra for product-specific positioning.

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