1989
Care from the start
Early work in medical silicone and breast prostheses focused on women’s comfort and everyday needs.
01 / CARE FROM THE START
A commitment to every life.
Our story started with making silicone breast forms for women after mastectomy.
Alice and Jasper, two chemical engineers with experience in the medical field, began developing silicone breast prostheses to offer practical support to women after mastectomy.
For women who wanted them, breast prostheses offered another choice in the contours and clothing they felt comfortable with, supporting greater ease and freedom in everyday life.
We wanted to give women another option: a silicone breast form they could choose to wear in a way that felt comfortable and right for them.
That experience laid the foundation for our expertise in silicone formulation, skin-contact materials, and pressure-sensitive adhesive (PSA) technology.
It also shaped NuBra’s way of seeing the world: understanding individual experiences and respecting different bodies, ways of living, and personal choices.
Alice and Jasper continued to apply their expertise to silicone product development.
From breast inserts to gel bras, the team explored how materials, shape, and construction could create a natural look and feel with greater comfort.
As time went on and our products reached new markets, women’s needs and preferences continued to evolve and vary.
Some women wanted a fuller silhouette. Others preferred a subtle change.
From a soft feel against the skin to a smooth finish under clothing, every detail offered women more ways to feel comfortable and dress with confidence.
With our own silicone manufacturing capabilities, the team could bring those insights back into product development.
Years of exploration laid the groundwork for NuBra.
02 / A BETTER WAY
She wanted a better way to wear it.
Alice knew the frustration of finding an outfit she loved, then struggling with what to wear underneath.
To make the look work without visible bra straps, she turned to double-sided tape.
By the end of the day, it felt hot, itchy, and uncomfortable.
Back in the lab, she saw a familiar material in a new light.
She and Jasper had spent years working with silicone.
Could that expertise help create a bra that stayed in place without straps or a back band—and felt comfortable against the skin?
That question became years of experimentation and refinement.
The team explored silicone formulations, cup construction, and pressure-sensitive adhesive (PSA) technology, working with a proprietary adhesive developed through German–American collaboration.
In 2002, the first NuBra made its debut.
What seemed like an overnight breakthrough had been years in the making.
Its strapless, backless design captured attention around the world and opened up a new way to dress.
For an open-back dress, a strapless top, or a look once held together with tape, women now had an option designed for the purpose.
Women could adjust cup placement to find their preferred coverage and shape.
For Alice, a personal frustration had become a possibility shared by women everywhere.
For the team, it reinforced a belief that continues to guide NuBra: meaningful innovation comes from understanding real life.
That belief keeps us listening—and developing new products for different people, different outfits, and the moments that matter to them.
03 / KEEP LISTENING
Every detail revolves around you.
As NuBra became part of more women’s wardrobes, their needs continued to evolve.
Alongside solutions for special occasions, they wanted comfortable, lightweight options for everyday dressing.
Feather Lite explored a lighter feel, bringing strapless, backless dressing into more everyday moments.
Seamless responded to the desire for a smooth finish beneath clothing.
Innovation continued as women’s wardrobes evolved.
In 2018, NuBra introduced nipple covers, adding another option for coverage.
In 2022, Underwire and Airy joined the range, expanding the ways women could find a style that worked for them.
These classics reflect an ongoing attention to the details people feel and see: how smoothly a cup sits beneath a top, how light it feels, and how well it works with the clothes they want to wear.
For NuBra, care lives in those details, and in respect for different bodies, preferences, and ways of living.
04 / TODAY AND BEYOND
A new chapter. The same commitment to you.
NuBra’s story began in the medical field, with compassion for people. As we enter a new chapter, that purpose continues to guide us: understanding the body’s needs, bringing greater comfort to dressing, and more freedom to everyday life.
We will build on that heritage, continuing to explore the relationship between what we wear and our well-being, with greater consideration for different bodies, lifestyles, and individual experiences.
We also hope to bring that compassion to more people, addressing often-overlooked needs across different bodies and lifestyles—from everyday ease to comfort and protection during movement—so more people can find the support that feels right for them.
Caring also means taking responsibility for the future. We will continue exploring materials and development approaches that can reduce environmental impact, considering the choices behind what we create as thoughtfully as the experience of wearing it.
However you choose to dress, and wherever life takes you, we want to offer more choice, understanding, and support—empowering you to live your way.
